“I don’t have the overhead like big name retailers do, so I don’t have to add costs on top to cover those expenses. “When you go to a custom private jeweler like myself, you are getting luxury brand service at a wholesale price,” says Hoyt. The personal and expensive nature of an engagement ring means that working directly with a compatible jewelry designer makes sense for a lot of people. A local store that doesn’t have the right ring is unfortunately not worth buying from, and it’s not as though it’s impossible to get a personal touch during a ring shopping experience. Of course, being a smaller business probably also means a smaller selection of rings. And if it’s been in business for a long time, it’s probably a safe bet if any post-sales services, from resizing to cleaning to setting a loose stone, should be needed. Speaking of which, a local jewelry store that isn’t part of a national chain might offer a more personable shopping experience the same way a local clothing boutique or wine store does. In recent years, they’ve also made strides to keep pace with the rest of the industry, offering custom and personalized options made to customer specifications.Ĭullen says that where these stores can fall short is in the quality of their mass-produced offerings, which can lack the nuance and stability of rings made by smaller, more personal operations. They’re ubiquitous, accessible, and easy to shop in person or online. National chain jewelry stores like Zales, Jared, and Kay offer “a wide range of designs and the security of established business practices,” according to Cullen. Private jeweler Kim Hoyt, owner of LA-based Haus of Hoyt, says that “the biggest misconception that men have is that rings are way more expensive than they think,” both because lab-grown diamonds are relatively inexpensive and there are lots of places to buy rings, including from a custom jeweler like herself. The Best Father’s Day Gifts for Every Type of Dad
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